Agency

Deloitte Digital

Launch

2022

Role

Design Lead

Intro

Deloitte Sustainability & Climate (DSC) exists to change businesses, and not by writing more white papers or engaging in endless debates. But as market maker who turns decarbonization, social and economic sustainability efforts from an obligation into vast business opportunities, transforming a costly duty into a profitable asset. Both for themselves and their clients. For now, and for the decades to come.

There is no silver bullet that will make the world net zero at the push of a button. It takes more: all technologies, all research, all ideas. DSC thrives in connecting these dots, particularly the ones that others cannot see. Their vast network, comprised of industry, regulatory and finance experts, that combines outstanding expertise and experience. End-to-end from strategy to operations, resulting in sustainability becoming a truly successful business model that will drive change for the better.

Ignoring the norm

Deloitte Digital was entrusted with the challenge of creating a positioning, an overarching narrative and a visual identity for a new Deloitte entity that will feel impactful and unique - both within and outside the Deloitte universe.

In a world where sustainability branding is incredibly consistent, we wanted to position DSC, rightfully so, as a market maker.

Reduce for impact

It is too easy to get stalled by confusion and hurdles. We don’t have the time for that anymore. That’s why we don’t build for sustainability: we reduce, tear down, remove. This is not an easy journey, so we need to travel light.

Reduction is the driving force behind this identity. As if we were only printing black ink on coloured paper, there are no unnecessary elements or overly complicated compositions throughout the design system.

Strategy

Vincent Kyas, Head of Brand Development
Matthias Hoeckh, Strategy Lead

Creative

India Armstrong, Co Design Lead
Andrew Weber, Co Design Lead
Natalia Demska, Designer
Jonas Fries, Designer