Agency

Deloitte Digital

Launch

2022

Role

Design Lead

Intro

Admittedly, capital investment is a complex topic. The markets are constantly in motion. Regulations are becoming more and more complicated. The general pressure for efficiency continues to increase. To be successful in the long term under these conditions is a task that can hardly be mastered alone.

Investment challenges are becoming increasingly complex - and the pressure to be efficient is growing. Their goal: to find the right investment solutions for their clients. New products make their business more valuable, digital building blocks make them faster, better and more efficient.

Navigating complexity

Deloitte Digital was entrusted with the challenge of creating a positioning, an overarching narrative and a visual identity for the Ampega brand to support business growth by addressing external audiences in an integrated way.

Create a relevant, differentiating and authentic brand identity that reflects Ampega's professionalism and supports growth, particularly with institutional clients.

Celebrating stability

The creative concept was focused around the idea of stable growth. In a market where volatility and motion are expected, stable positive momentum is celebrated. Nestled in a modular structure, trust inducing colour palette and tactile imagery, the design system highlights Ampega’s values - trust, performance, care, optimism and structure - at every stage.

Core principles

Each of the core brand values are expanded and visualised throughout the design system. They illustrate the flexibility of the core concept and can be used when a particular value is to be amplified.

Structure

Performance

Trust

Optimism

Care

Home

Strategy

Vincent Kyas, Head of Brand Development
Dominik Minte, Strategy Lead

Creative

India Armstrong, Co Design Lead
Andrew Weber, Co Design Lead
Natalia Demska, Designer
Jonas Fries, Designer